Marketing & Communications Manager - APAC

About the role

Accor is looking for a Marketing & Communications Manager to lead the marketing function for its APAC region, focusing on the Fermentis brand. The role covers regional strategy, brand building, new product launches, team leadership and sales enablement.

Key responsibilities

• Analyze the APAC fermented beverage market and build market intelligence systems to track campaign ROI and competitor activity, then turn insights into an APAC marketing strategy and annual operational plan.
• Manage the regional marketing budget and allocate resources to maximize ROI.
• Build the Fermentis brand image across APAC in line with the group's global brand strategy, and run online and offline campaigns for B2B clients (brewers, producers) and industry influencers, including trade shows, seminars and workshops.
• Oversee localization and optimization of brand assets such as the website, social media, collaterals and technical documentation.
• Work with the global product team and APAC sales on the lifecycle of existing products and on launching new ones, including positioning, pricing recommendations, promotional materials and sales force training.
• Lead a team of 1-2 direct reports and work with three sub-regional commercial assistants, providing supervision, coaching and performance evaluation.
• Collaborate with APAC Sales, Technical Applications, Supply Chain and Finance, develop sales tools and product materials, and support key accounts and customer visits.

Required profile

• Bachelor's degree in marketing, communications or a related field; advanced degree preferred.
• At least 5 years of progressive marketing experience in FMCG, beverage, ingredient or B2B sectors.
• Proven success in regional marketing strategy and multi-channel campaigns, and solid experience managing people.
• Fluent in English and Chinese.
• Desirable: 3-5 years in a regional (APAC) role, experience in the brewing, alcoholic beverage or fermentation industry, and proficiency in another major APAC language.

Required skills

• Excellent analytical, strategic thinking and project management skills.
• Strong communication, presentation and stakeholder influence skills.
• Experience with APAC social media and website management; experience with Adobe tools is an asset.