Brand Strategist – Integrated Brand Strategy

About the role

We are seeking a Brand Strategist to translate business challenges, consumer insights and market understanding into compelling brand and communication strategies. The role involves shaping brand positioning, guiding creative development and supporting launch initiatives across multiple channels.

Key responsibilities

• Develop brand positioning and communication strategies.
• Conduct market, consumer and competitor research to uncover insights.
• Identify key insights and communication opportunities.
• Create campaign strategies across ATL, digital, social and activation channels.
• Prepare clear creative briefs for internal teams.
• Collaborate closely with creative and client‑servicing teams.
• Support brand launches, rebranding and packaging projects.
• Prepare and present strategic recommendations and pitch decks.
• Review campaign performance and recommend improvements.

Required profile

• 2–3 years of experience in brand strategy, advertising or marketing.
• Strong understanding of branding and integrated communication.
• Good knowledge of consumer behaviour and market trends.
• Strong analytical, presentation and storytelling abilities.
• Ability to translate insights into clear creative direction.
• Agency experience preferred.

Required skills