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BTL Marketing Executive – Drive Brand Activations

CMS Connect · Katmandou

Mid 🇬🇧 English

Job description

About the role

We are seeking a BTL Marketing Executive with 2–3 years of experience to bring brands to life through on‑ground activations. You will work across multiple locations, turning creative concepts into tangible experiences that engage customers directly.

Key responsibilities

  • Plan and execute Shop‑in‑Shop (SIS) projects and retail branding initiatives.
  • Develop and manage visual merchandising and in‑store marketing materials.
  • Coordinate brand activations, promotional campaigns, events, and roadshows.
  • Lead vendor and agency relationships, ensuring timely delivery and quality.
  • Oversee end‑to‑end execution across multiple sites, handling timelines and on‑site troubleshooting.

Required profile

  • 2–3 years of BTL, trade, or retail marketing experience.
  • Hands‑on experience with SIS or retail branding projects.
  • Proven ability to manage vendors and multiple stakeholders.
  • Comfortable working in the field and handling last‑minute changes.
  • Strong belief that execution is as important as strategy.

Required skills

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    CMS Connect

    Katmandou