Digital Marketing Manager – 2-Wheeler Automotive

About the role

The Digital Marketing Manager will lead the creation and execution of integrated digital strategies for a 2‑wheel automotive brand. The role focuses on boosting brand visibility, engaging customers, generating leads, and driving conversions across paid, organic, influencer, and video channels.

Key responsibilities

• Plan, launch, monitor and optimise paid campaigns on Meta Ads, Google Ads and other platforms, managing budgets and targeting strategies.
• Track and improve performance metrics such as CPL, CPC, CPM, CTR, conversion rate, ROAS and overall ROI.
• Implement tracking tools including Meta Pixel, Google Analytics 4 and Google Tag Manager, and conduct A/B testing of creatives, copy, audiences and landing pages.
• Develop monthly, quarterly and campaign‑specific digital strategies, media plans, content calendars and budget allocations.
• Analyse competitors, market trends and emerging platforms to identify new digital opportunities.
• Create and manage content calendars for Facebook, Instagram, YouTube, TikTok and other channels, ensuring alignment with brand guidelines.
• Coordinate with internal teams, agencies and vendors for timely execution of campaigns.
• Identify and manage relationships with celebrity, macro, micro and nano influencers, preparing briefs and measuring performance.

Required profile

Required skills

• Meta Ads platform
• Google Ads platform
• Meta Pixel implementation
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• A/B testing methodology
• Performance metric analysis (CPL, CPC, CPM, CTR, ROAS)