Digital Marketing Manager – Lead Online Advertising & Brand Growth

About the role

We are seeking a performance‑driven Digital Marketing Manager to spearhead our online advertising and brand growth initiatives. You will plan, execute, and optimise campaigns across multiple platforms to generate leads, boost brand awareness, and maximise ROI.

Key responsibilities

• Plan, launch, and optimise Meta, Google, LinkedIn, and TikTok ad campaigns.
• Develop branding and awareness campaigns across digital channels.
• Manage advertising budgets and continuously improve campaign performance.
• Create strategies for lead generation, traffic acquisition, and conversions.
• Analyse metrics, prepare performance reports, and conduct A/B testing on ads, creatives, and audiences.
• Collaborate with design and content teams to produce high‑performing ad creatives.
• Monitor market trends, competitor activity, and emerging digital marketing opportunities.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in digital advertising and campaign management.
• Strong analytical, communication, and problem‑solving abilities.
• Ability to manage multiple campaigns simultaneously and meet performance targets.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Google Analytics
• Meta Pixel
• Conversion tracking