Local SEO Specialist – Manage GBP & Local Campaigns

About the role

We are seeking an experienced Local SEO Specialist to own and drive local search campaigns for multiple clients. The role focuses on optimizing Google Business Profiles, building citations, and improving local visibility to generate leads and conversions.

Key responsibilities

• Manage and optimize Google Business Profiles (GBP) for a portfolio of clients.
• Design and execute comprehensive local SEO strategies, including keyword research and competitor analysis.
• Conduct GBP audits, build citations, maintain NAP consistency, and acquire local backlinks.
• Optimize service and location pages for local search performance.
• Develop review generation and online reputation management programs.
• Monitor local rankings, traffic, calls, leads, and conversions; prepare monthly performance reports.
• Identify growth opportunities to increase local visibility and lead generation.
• Guide junior team members and ensure timely delivery of SEO tasks.
• Oversee local SEO projects for international clients.

Required profile

• Minimum 3 + years of proven local SEO experience.
• Strong expertise in Google Business Profile optimization.
• Experience working with international clients.
• Excellent analytical, communication, and problem‑solving abilities.
• Ability to independently manage campaigns and mentor junior staff.

Required skills

• Google Business Profile (GBP) optimization
• Citation building and local link acquisition
• NAP consistency management
• BrightLocal
• Semrush
• Ahrefs
• Google Search Console
• Google Analytics