Marketing Lead – Traditional & Offline Marketing

About the role

We are seeking an experienced Marketing Lead to own and drive our traditional and offline marketing initiatives. You will strengthen brand presence, expand market reach, and support overall business growth through events, activations, partnerships, and on‑ground campaigns.

Key responsibilities

• Develop and execute offline marketing strategies and integrated campaigns.
• Plan, manage and execute events, exhibitions, activations, college outreach, community and street marketing.
• Identify, negotiate and manage sponsorships, partnerships and brand collaborations.
• Build and maintain relationships with media houses, event organizers, colleges and external partners.
• Coordinate OOH, print, radio, TV, PR and promotional activities.
• Oversee vendors, agencies, event partners, budgets and campaign execution.
• Conduct market research to uncover new offline opportunities and audiences.
• Collaborate with digital and creative teams to align offline and online efforts.
• Track performance metrics, leads, reach, brand visibility and ROI.
• Lead the marketing team and work closely with Sales, Content, Design and Management.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 4+ years of experience in traditional/offline, field, brand or event marketing.
• Hands‑on experience managing events, activations, partnerships and on‑ground campaigns.
• Proven ability to manage vendors, media agencies and external stakeholders.
• Strong communication, negotiation, coordination and project‑management skills.
• Good understanding of the Nepalese market and consumer behavior.
• Basic knowledge of digital marketing and social media.
• Preferred experience in tech, startup, SaaS or marketplace environments and prior team‑leadership experience.

Required skills

What we offer

• Opportunity to lead and shape the traditional/offline marketing function.
• Work on high‑impact events, activations, partnerships and market expansion projects.
• Collaborative environment with Sales, Digital, Content and Design teams.
• Standard Monday‑Friday, 5‑day work week.