Social Media Strategist

About the role

Silicon Hub Pvt. Ltd. is seeking a Social Media Strategist to shape and drive the digital presence of multiple brands. You will combine creativity with data‑driven insights to craft compelling content, storytelling, and performance‑focused campaigns that boost engagement and business growth.

Key responsibilities

• Develop and execute social media content strategies for several brands and ventures.
• Create monthly, quarterly and campaign‑specific content plans for platforms such as Meta, LinkedIn, and others.
• Conceptualise creative content, reels, and video ideas in collaboration with designers, video editors, photographers and content creators.
• Analyse audience behaviour, engagement metrics and platform analytics to optimise performance.
• Stay up‑to‑date with social media trends, algorithm changes and industry best practices.
• Identify growth opportunities and propose innovative content initiatives.

Required profile

• Proven experience in social media strategy and digital marketing for businesses and brands.
• Strong understanding of content planning, audience targeting and platform growth.
• Excellent communication, presentation and client coordination skills.
• Creative mindset paired with strategic and analytical thinking.
• Experience in agency or multi‑brand environments is a plus.

Required skills

• Meta Business Suite
• LinkedIn Analytics
• Google Analytics

What we offer

• Opportunity to work on diverse client projects across multiple industries.
• Collaborative, growth‑focused environment.
• Professional development and skill‑enhancement opportunities.
• Insurance coverage (medical/accidental), lunch and snack facilities.
• Future benefits such as PF and gratuity after probation.