SEO Analyst

About the role

We are looking for an experienced SEO Analyst to design and implement comprehensive search engine optimisation strategies that increase qualified organic traffic to our digital platforms. The role blends technical expertise, data analysis, and strategic thinking to boost online visibility and support our growth objectives.

Key responsibilities

• Conduct technical SEO audits, resolve crawlability, indexing and performance issues, and monitor Core Web Vitals.
• Implement schema markup, meta tags, structured data, and manage robots.txt, sitemaps and crawl budget.
• Perform keyword research, develop keyword strategies, track rankings and analyse competitor keywords.
• Optimise on‑page elements, improve internal linking, and collaborate with content teams on SEO‑focused briefs.
• Track organic traffic, conversions and ROI using GSC, GA4 and other SEO tools; build dashboards and monthly performance reports.
• Identify high‑authority link‑building opportunities, monitor backlink quality and execute outreach campaigns.
• Stay up‑to‑date with algorithm updates, AI‑driven search trends and adopt new SEO technologies.

Required profile

• Minimum 2 years of hands‑on SEO experience in a professional environment.
• Strong analytical skills with the ability to translate data into clear recommendations for non‑technical stakeholders.
• Project‑management capability and the ability to prioritise multiple initiatives.

Required skills

• Google Search Console
• Google Analytics 4
• Ahrefs or Semrush (or similar SEO tools)
• Technical SEO (schema markup, Core Web Vitals, robots.txt, sitemaps)
• Keyword research and on‑page optimisation
• Backlink analysis and outreach
• Experience with AI‑driven search features (SGE, generative search)