Brand Manager

About the role

The Brand Manager will lead the development and execution of brand strategies that strengthen the organization’s market presence. This role oversees integrated marketing initiatives, from ATL and BTL campaigns to digital activities, ensuring consistent brand communication across all channels.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Plan, execute, and supervise ATL, BTL, digital, and integrated marketing campaigns.
• Manage social media presence, digital communication, and online brand visibility.
• Lead brand activation programs, product launches, exhibitions, events, and promotional activities.
• Prepare annual marketing plans, campaign schedules, and promotional strategies.
• Maintain consistency in brand positioning, messaging, tone, and visual identity across all channels.
• Collaborate with sales, product, creative, digital, and other internal teams for effective campaign execution.
• Conduct market research, consumer analysis, and competitor benchmarking to identify trends and opportunities.
• Track brand performance, campaign ROI, customer engagement, and relevant KPIs.
• Manage marketing budgets and ensure efficient use of promotional investments.
• Oversee creation of marketing collateral, promotional materials, and brand communication assets.

Required profile

• Master’s degree in Marketing, Business Administration or a related discipline.
• 4–6 years of experience in brand management, marketing or a similar role.
• Proven experience managing ATL/BTL campaigns and digital marketing initiatives.
• Hands‑on experience with brand activations, events, exhibitions, product launches and promotional campaigns.
• Strong understanding of consumer behavior, market dynamics and competitor analysis.
• Excellent communication, presentation, analytical and project‑management skills.
• Creative thinking combined with a commercial, business‑oriented mindset.

Required skills

• Experience managing ATL and BTL advertising campaigns.
• Hands‑on expertise in brand activations, product launches and event management.
• Knowledge of consumer behavior, market research techniques and competitor benchmarking.
• Strong analytical and communication abilities.