Business Development Officer

About the role

The Business Development Officer generates and qualifies B2B leads and drives the full sales cycle, from prospecting and client meetings to negotiations and deal closure. The role works closely with Technical, Creative, Marketing and Project Delivery teams to turn client requirements into successful projects.

Key responsibilities

• Generate and qualify B2B leads through cold calling, LinkedIn, email outreach, networking, referrals and market research.
• Identify new business opportunities, potential clients and target markets to build a strong sales pipeline.
• Hold client meetings, discovery sessions and requirement-gathering discussions, then analyze client challenges and recommend software, technology, digital marketing and business solutions.
• Prepare proposals, quotations, presentations and other commercial documents.
• Follow up with prospects, address inquiries, handle objections and close deals to meet sales and revenue targets.
• Maintain accurate CRM records, lead information, sales activities and pipeline updates.
• Collaborate with Technical, Creative, Marketing and Project Delivery teams and build relationships with existing clients for upselling, cross-selling and repeat business.
• Monitor market trends, competitors and customer preferences to improve sales strategies.

Required profile

• Bachelor's degree in Business, Management, Marketing, IT, BCA or a related field.
• Minimum 2 years of relevant experience in B2B sales, business development, IT sales, SaaS, digital marketing or a similar role is preferred.
• Proven ability to generate leads, manage sales pipelines, run client meetings and convert prospects into paying customers.
• Strong communication, presentation, negotiation and client relationship skills; good understanding of the end-to-end sales cycle.
• Self-motivated, target-oriented and able to work independently while collaborating with cross-functional teams.

Required skills

• Familiarity with CRM tools, LinkedIn prospecting, email outreach and sales management platforms.
• Basic understanding of software development, SaaS, ERP, CRM, POS systems, websites, automation, AI/Agentic solutions and custom software.
• Knowledge of digital marketing services such as social media marketing, Meta Ads, Google Ads, SEO, Google Business Profile and content strategy.