Category Manager

About the role

The Category Manager will lead the Health & Beauty, Mommy & Baby, and Lifestyle categories, driving sales growth and profitability through strategic planning and execution.

Key responsibilities

• Develop and implement category strategies, set targets, pricing, margins and promotional plans.
• Analyze market trends, customer behavior and competitor activity to uncover growth opportunities.
• Negotiate commercial terms, pricing, rebates and promotional support with vendors and brand partners.
• Manage product assortment, launches, replenishment, lifecycle and merchandising.
• Collaborate with marketing, procurement and operations to ensure product availability and optimize inventory.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Supply Chain Management or related field.
• 3–5 years of experience in category management, buying, merchandising or related commercial roles.
• Experience in Health & Beauty, Mommy & Baby, Lifestyle or FMCG retail/e‑commerce preferred.
• Strong analytical ability to interpret sales and category performance data.

Required skills

• Vendor management and negotiation.
• Assortment planning, pricing and promotional strategy.
• Understanding of consumer trends and category growth.
• Effective communication and stakeholder management.