Digital Ads Executive

About the role

We are looking for a Digital Ads Executive to join our team and support the planning, execution, and optimization of digital advertising campaigns. The role involves working across platforms such as Meta and Google, monitoring performance, preparing reports, and coordinating with creative and client servicing teams to deliver effective campaigns.

Key responsibilities

• Plan, set up, and manage digital advertising campaigns on Meta and Google platforms.
• Monitor campaign performance, adjust settings, and optimize results.
• Conduct audience research, targeting, and retargeting activities.
• Coordinate with the creative team for ad creatives, copy, and campaign requirements.
• Prepare regular performance reports, tracking metrics like reach, impressions, clicks, CPC, CPA, and conversions.
• Review results, identify improvement areas, and stay updated with digital advertising trends.

Required profile

• 1–2 years of experience in digital marketing, advertising, or a related field.
• Hands‑on understanding of Meta Ads and Google Ads.
• Basic knowledge of digital marketing concepts and performance metrics.
• Good analytical, reporting, communication, and coordination skills.
• Ability to manage multiple campaigns and tasks effectively.
• Willingness to learn and stay updated with the latest trends.

Required skills

• Meta Ads
• Google Ads
• GA4
• GTM