Digital Marketing, Content & Social Media Lead

About the role

Niyantara Supply Chain Management Pvt. Ltd. (NSCMO) is looking for a creative, strategic and result-oriented Digital Marketing & Social Media Lead to manage and strengthen the digital presence of NSCMO and its group companies. The role covers digital strategy, social media management, content coordination, SEO and lead generation.

Key responsibilities

• Develop and implement digital marketing strategies for NSCMO and its group companies.
• Manage Facebook, Instagram, TikTok, LinkedIn and other relevant social media platforms.
• Prepare monthly content calendars, campaign plans and promotional strategies for each company.
• Manage and monitor website content, SEO, keyword research and search visibility.
• Plan and coordinate Meta Ads, Google Ads and other digital advertising campaigns.
• Identify target audiences and develop B2B marketing strategies for sourcing, logistics, freight forwarding, customs clearance and cargo services.
• Coordinate with the graphic designer, video editor and video presenter for content production.
• Generate and track qualified business inquiries and leads, and monitor campaign performance, traffic, engagement, cost per lead and conversion results.
• Prepare weekly and monthly digital marketing performance reports and maintain a consistent brand identity across group companies.

Required profile

• Bachelor's degree in Marketing, Business Administration, Management, IT or a related field.
• Minimum 2-4 years of relevant digital marketing experience.
• Practical experience managing multiple social media accounts or brands.
• Experience in B2B marketing and lead generation is an advantage.
• Ability to prepare marketing strategies and analyze campaign performance.
• Preferred: independent management of digital marketing activities, ability to handle several company brands while keeping their identities, focus on leads and conversions rather than just followers, and a marketing portfolio showing past campaign results.

Required skills

• Digital marketing strategy and planning, social media management, SEO and website content management.
• Paid advertising and lead generation, marketing analytics and reporting.
• Strong communication, coordination, budget management and time management.
• Technical: Meta Business Suite, Meta Ads Manager, Google Ads, SEO, Google Analytics 4 and Google Search Console.

To apply, send an updated CV, a portfolio or links to previously managed social media pages and campaigns, and examples of previous strategies or campaign results by email to the company's HR contact. Only shortlisted candidates will be contacted for an interview and practical assessment.