Digital Marketing Executive

About the role

Crystal Diagnostic is seeking a creative and results‑driven Digital Marketing Executive to strengthen its online presence and boost brand awareness. The role involves planning, executing and optimizing digital campaigns across multiple platforms while collaborating with internal teams.

Key responsibilities

• Plan, launch and optimise digital marketing campaigns on platforms such as Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Manage social media accounts and create engaging content including captions, graphics, videos and promotional materials.
• Run paid advertising campaigns using Facebook Ads, Instagram Ads and Google Ads, monitoring performance and budgets.
• Improve website visibility through SEO and support SEM initiatives.
• Develop and execute email marketing campaigns to generate leads and nurture customers.
• Analyse campaign data, prepare regular performance reports and provide actionable insights.
• Monitor market trends, competitor activities and emerging digital strategies.
• Coordinate with internal teams to ensure brand consistency across all digital channels.

Required profile

• Creative and results‑oriented mindset.
• Hands‑on experience in digital marketing, social media management, content creation and paid advertising.
• Ability to work independently and collaborate with cross‑functional teams.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads
• SEO
• SEM
• Email marketing
• Social media management