Digital Marketing & Growth Specialist

About the role

We are seeking a creative and data‑driven Digital Marketing & Growth Specialist to expand our online presence and drive sustainable brand growth. You will work on‑site in Old Thimi, Kathmandu, collaborating with cross‑functional teams to execute integrated marketing strategies.

Key responsibilities

• Develop and implement comprehensive digital marketing and growth plans.
• Manage social media campaigns to boost audience engagement and brand awareness.
• Create and coordinate content for websites, blogs, email newsletters and other digital channels.
• Design and execute SEO strategies to increase organic traffic.
• Plan, launch and optimise paid campaigns on Google Ads and Meta Ads.
• Monitor analytics across websites and campaigns to uncover growth opportunities.
• Track KPIs, evaluate performance against business objectives and report insights.
• Experiment with new platforms, content formats and audience targeting.
• Conduct competitor and market research to identify emerging trends.
• Collaborate with designers, writers and other team members to ensure consistent brand messaging.

Required profile

• Proven experience in digital or growth marketing.
• Strong understanding of SEO, social media, paid advertising, content marketing and analytics.
• Creative and strategic thinker with an analytical mindset.
• Excellent communication and content development abilities.
• Proactive attitude, eager to test, learn and iterate.

Required skills

• SEO
• Google Ads
• Meta Ads
• Analytics