Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the planning, execution and optimisation of digital campaigns for CG | HOLDINGS' diverse business units. Based onsite in Jhamsikhel, this senior role combines strategy, performance marketing and team leadership.

Key responsibilities

• Develop and optimise SEO, AEO and GEO strategies to improve organic rankings and visibility across traditional and AI‑powered search platforms.
• Lead multi‑platform social media strategies, content planning, community engagement and influencer partnerships.
• Plan, execute and optimise paid media campaigns, including audience targeting, retargeting, A/B testing and ROI measurement.
• Oversee website performance, UX, mobile optimisation and conversion funnels to enhance customer journeys.
• Manage CRM integration, marketing automation, tracking systems and AI‑driven analytics, delivering performance dashboards and actionable insights.
• Mentor and grow a digital marketing team while collaborating with business unit heads, creative teams, agencies and technology partners.
• Control digital marketing budgets, allocate resources, monitor KPIs and optimise spend based on performance.
• Identify emerging digital trends and technologies to sustain brand positioning and growth across all verticals.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field; MBA or MSc Digital Marketing is a plus.
• 7–10 years of progressive digital marketing experience, including at least 3 years in a leadership role.
• Proven track record of improving organic search rankings, paid media ROAS and social media growth with measurable results.
• Experience in a multi‑brand or conglomerate environment is strongly preferred.
• Experience managing a team of 4+ direct reports.

Required skills

• SEO, AEO, GEO optimisation
• Social media strategy and content management
• Paid media campaign management and performance analysis
• Website conversion optimisation and UX
• CRM integration and marketing automation tools
• Data analytics, dashboard creation and AI‑powered marketing tools