Digital Marketing Officer

About the role

We are looking for a Digital Marketing Officer to join our client’s team and drive their online advertising efforts. The role focuses on planning, executing, and optimizing Meta‑based campaigns while creating engaging social media content.

Key responsibilities

• Plan, create, and manage Meta Ads campaigns on Facebook and Instagram.
• Run and boost social media advertisements according to campaign goals.
• Monitor ad performance and manage activities through Meta Business Suite.
• Develop compelling copy and captions for social media posts.
• Design and support the creation of visual assets using Canva.
• Maintain the company’s social media pages and advertising calendar.
• Assist in broader digital marketing initiatives to improve engagement and campaign results.

Required profile

• Bachelor’s degree (mandatory).
• Minimum 1 year of relevant experience in digital advertising.
• Strong written communication and content‑creation abilities.

Required skills

• Hands‑on experience with Meta Ads, Facebook Ads, and Instagram Ads.
• Proficiency in Meta Business Suite.
• Basic to good knowledge of Canva for designing social media content.