Digital Marketing Specialist – Onsite in Kathmandu

About the role

The Digital Marketing Specialist will join Pashupati Marble Global Trade in Kathmandu to design and execute digital campaigns that showcase the company’s premium marble, granite, and quartz products. This full‑time, on‑site position works closely with sales and management to align online activities with business objectives.

Key responsibilities

• Plan, launch and optimise multi‑channel digital marketing campaigns.
• Manage and grow social media presence across major platforms, including content planning, scheduling and community engagement.
• Create, edit and optimise online content to improve brand visibility.
• Monitor web analytics, track key performance indicators and generate performance reports.
• Collaborate with sales and management to ensure digital strategies support lead generation and revenue goals.
• Stay up‑to‑date with digital marketing trends and recommend new tactics.

Required profile

• Proven experience in digital and online marketing, preferably in retail, construction or building‑materials sectors.
• Strong communication skills for internal coordination and external audience engagement.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.
• Highly organised, detail‑oriented and able to work independently on‑site.

Required skills

• Digital Marketing
• Social Media Marketing
• Web Analytics tools
• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Email Marketing
• Basic Content Creation