Digital Media Strategist

About the role

We are looking for a Digital Media Strategist who can go beyond simply launching ads. You will design, execute, and continuously improve digital campaigns while collaborating closely with creative, media, and client service teams.

Key responsibilities

• Develop and execute comprehensive digital media strategies aligned with campaign objectives.
• Prepare detailed campaign plans, select appropriate platforms, and support the creation of effective advertising approaches.
• Plan, launch, and manage campaigns on Meta Ads, Google Ads, and other relevant platforms.
• Monitor active campaigns, analyze performance data, and identify optimization opportunities.
• Produce regular performance reports and translate insights into actionable recommendations.
• Stay up‑to‑date with digital media trends, audience behavior, and competitor activities.
• Coordinate with creative, media, and client service teams to ensure timely and budget‑compliant execution.

Required profile

• Strong understanding of digital advertising, campaign planning, and data‑driven optimization.
• Ability to interpret audience behavior and market trends to inform strategy.
• Excellent collaboration skills to work with cross‑functional teams.
• Detail‑oriented with a focus on delivering projects on schedule and within budget.

Required skills

• Meta Ads platform
• Google Ads platform
• Experience with other digital advertising platforms