General Manager – 4W Passenger Vehicle Business

About the role

The General Manager will lead the 4‑wheel passenger vehicle business in Nepal, driving sales, revenue, market share and dealer network growth. The role combines strategic planning with hands‑on operational leadership to ensure sustainable business performance and an excellent customer experience.

Key responsibilities

• Develop and execute business strategies, sales forecasts and budgets for the passenger‑vehicle segment.
• Lead sales and commercial functions, optimise product mix, pricing, promotions and inventory to meet monthly, quarterly and annual targets.
• Expand and manage the dealer/distributor network, monitor performance against KPIs and support dealers in improving profitability and customer service.
• Mentor and develop sales teams, set clear performance targets, conduct reviews and build a high‑performance, customer‑focused culture.
• Monitor market trends, competitor activity and emerging opportunities such as EVs, financing trends and new technologies, providing actionable insights to senior management.

Required profile

• Bachelor's or Master’s degree in Business Administration, Marketing, Management, Automobile Engineering or a related field.
• 10–15 years of experience in the automobile industry, with significant exposure to the 4W passenger‑vehicle segment.
• Proven track record in sales leadership, business development, dealer management and commercial operations.
• Prior senior managerial or General Manager experience in an automotive company, dealership or distribution business is preferred.
• Strong understanding of the Nepal automobile market, dealer network and competitive landscape.

Required skills

• Strategic business leadership.
• Strong commercial and financial acumen.
• Excellent sales and negotiation abilities.
• Dealer/network management expertise.
• Market analysis and business planning.
• Leadership and team‑management capabilities.
• Effective communication and interpersonal skills.
• Decision‑making and problem‑solving ability.
• Customer‑centric approach.
• Stakeholder and principal management.