Marketing and Growth Manager

About the role

We are seeking a results‑driven Marketing & Growth Manager to lead patient acquisition, lead conversion and overall business growth for an established plastic surgery and aesthetic clinic in Kathmandu.

Key responsibilities

• Develop and execute marketing and business‑growth strategies across digital channels such as Facebook, Instagram, TikTok and Google.
• Analyse patient inquiries, consultations, conversions and revenue to identify gaps and optimise the patient journey from inquiry to procedure booking.
• Plan, launch and optimise digital advertising campaigns focused on lead generation and conversion.
• Establish lead‑management and follow‑up systems, and analyse lost leads, cancellations and price objections to improve performance.
• Coordinate with doctors and clinic teams on offers, campaigns, content and patient communication, and explore partnership and referral opportunities.
• Monitor competitors, market trends and pricing, and track marketing spend, leads, conversions, procedures, revenue and ROI.

Required profile

• Minimum 2 years of experience in marketing, growth, sales or business development.
• Experience in healthcare, aesthetics, cosmetics, beauty or wellness sectors is preferred.
• Strong analytical mindset with ability to develop practical growth strategies.
• Excellent communication, negotiation and follow‑up skills.
• Results‑oriented, able to work independently and take ownership of targets.

Required skills

• Strong understanding of digital marketing and Meta Ads.