Marketing Assistant – Regional Campaign & Field Activation

About the role

We are seeking a proactive Marketing Assistant to support regional campaigns, field activations and branding initiatives. The role will work closely with internal teams, merchants, agents and vendors to boost market presence and customer awareness across the assigned region.

Key responsibilities

• Assist in planning and executing regional marketing campaigns, promotional programs and product launches, including digital payment and service offerings.
• Coordinate customer engagement activities such as roadshows, exhibitions, events and local promotional programs, and manage distribution of promotional materials and merchandise.
• Ensure proper placement and maintenance of branding materials at merchant outlets, partner locations and agent networks, conducting regular checks for visibility compliance.
• Conduct market visits to monitor campaign execution, support field activations with merchants and partners, and gather market insights and customer feedback.
• Liaise with sales, business development, operations, customer support and external vendors to ensure smooth execution of marketing activities and provide regular updates.
• Maintain records of marketing activities, prepare basic reports on campaign performance, and document customer feedback and market observations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Management or a related field.
• 6 months to 1 year of experience in marketing, brand promotion, field marketing or event coordination.
• Experience in fintech, telecom, FMCG, banking or digital services is a plus.

Required skills