Marketing Executive – BTL (East, Central & West Nepal)

About the role

We are seeking a dynamic, creative, and result‑oriented Marketing Executive – BTL to plan and execute on‑ground marketing activities for the Hero 2‑Wheeler business across East, Central and West Nepal. The role involves coordinating dealer‑level activations, events and promotions to boost brand visibility and drive sales.

Key responsibilities

• Plan and execute BTL marketing activities across assigned regions.
• Coordinate dealer‑level campaigns, roadshows, exhibitions, test‑ride events and promotional activities.
• Develop local market activation plans based on regional business needs.
• Manage budgets, track marketing materials and ensure timely execution.
• Monitor competitor activities, collect market feedback and report performance metrics.

Required profile

• Bachelor's degree in Marketing, Management, Business Administration or related field.
• 2–4 years of experience in BTL, trade or field marketing, preferably in automobile or FMCG.
• Strong knowledge of local markets, excellent coordination and negotiation skills.
• Willingness to travel extensively across East, Central & West Nepal.

Required skills

• Proficiency in MS Office and basic reporting tools.

What we offer

• Opportunity to work with a leading 2‑wheeler automotive brand.
• Exposure to regional marketing and large‑scale BTL campaigns.
• Professional growth and learning opportunities.
• Performance‑driven work environment with competitive compensation and benefits.