Marketing Manager

About the role

We are seeking a Marketing Manager to lead performance marketing and SEO for our cloud‑based business phone system. The role combines strategic planning with hands‑on execution of paid campaigns, organic growth initiatives and demand‑generation activities.

Key responsibilities

• Plan, launch and scale paid acquisition campaigns across Google, YouTube, Meta, Microsoft and LinkedIn, meeting CAC and ROAS targets.
• Develop and execute SEO strategy, including keyword research, on‑page and technical optimisation, content briefs and internal linking.
• Allocate budget, forecast spend, and re‑allocate funds toward the highest‑performing channels.
• Collaborate with product and design teams on landing‑page CRO, running structured A/B tests.
• Set up and maintain conversion tracking and attribution (GA4, Google Ads, Meta CAPI, Microsoft UET).
• Own go‑to‑market positioning, messaging, sales enablement and demand‑generation campaigns that generate MQLs.
• Design and run ABM programmes and nurture flows using marketing‑automation tools.
• Plan and execute webinars and global events, linking results to pipeline reporting.

Required profile

• 4+ years of marketing experience in a SaaS or subscription business, with at least 2‑3 years hands‑on paid acquisition.
• Proven ownership of a monthly ad budget and measurable impact on CAC/ROAS.
• Demonstrated SEO expertise with a track record of improving rankings for high‑intent terms.
• Strong understanding of lead attribution, website conversion and top‑of‑funnel tracking.
• Experience building demand‑generation, email nurture and funnel management programmes.
• Ability to manage multiple projects, document tests and maintain a holistic view of positioning and channel mix.

Required skills

• Google Ads, YouTube Ads, Meta Ads Manager, Microsoft Ads, LinkedIn Campaign Manager
• Ahrefs or SEMrush, Google Search Console, Screaming Frog
• GA4, Google Tag Manager, Meta CAPI, Microsoft UET, Looker Studio, Google Sheets
• Marketing automation platform (workflow and lead scoring)
• VWO, Optimizely or GA4 experiments for CRO