Marketing Officer

About the role

We are seeking a motivated and creative Marketing Officer to support and execute both digital and offline marketing activities. The successful candidate will take initiative, coordinate campaigns, engage with customers, and help achieve our business and marketing objectives.

Key responsibilities

• Identify and develop new business and client opportunities through various marketing and outreach channels.
• Generate leads via field marketing, direct outreach, networking, referrals, and digital channels.
• Approach potential clients, understand their needs, and present the company’s products and services.
• Conduct client meetings, presentations, negotiations, and regular follow‑ups.
• Prepare and communicate quotations, proposals, and other client‑related materials in coordination with relevant teams.
• Maintain an organized pipeline of leads, prospects, quotations, and opportunities.
• Plan and execute digital and offline marketing campaigns.
• Manage and coordinate social media and digital marketing activities as required.
• Create and coordinate marketing content, promotional materials, and campaigns.
• Conduct market and competitor research to identify new opportunities and customer trends.
• Explore partnerships, networking opportunities, referrals, events, and other channels for customer acquisition.
• Coordinate with internal teams to ensure client requirements are properly communicated and followed through.
• Track leads, meetings, proposals, conversions, and other relevant marketing and sales metrics.
• Prepare regular reports on marketing activities, lead generation, and business development progress.
• Take initiative in identifying new strategies to increase brand awareness, customer acquisition, and revenue.

Required profile

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• At least 1 year of experience in marketing, sales & marketing, business development, or a similar role.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Confidence in approaching new clients and conducting professional meetings.
• Ability to generate leads, pitch products/services, negotiate, and convert prospects into clients.
• Good understanding of both digital and offline marketing.
• Proactive, target‑oriented, and comfortable taking ownership of responsibilities.
• Excellent organizational and follow‑up abilities.
• Basic knowledge of marketing analytics, reporting, and customer acquisition.

Required skills

• Canva
• Meta Business Suite
• Google Analytics