Outbound Marketing Executive - B2B

About the role

The company is seeking a proactive Outbound / Account‑Based Marketing Executive to drive lead generation and support business development. You will work closely with sales and marketing teams to identify target accounts, conduct outreach, and maintain accurate prospect data.

Key responsibilities

• Generate qualified leads through cold calls, emails, LinkedIn outreach, and other outbound activities.
• Research and identify target companies based on the defined Ideal Customer Profile (ICP).
• Build, manage, and regularly update target account and prospect lists.
• Conduct LinkedIn prospecting to identify relevant decision‑makers and key contacts.
• Engage prospects through personalized LinkedIn and email outreach.
• Capture, qualify, and update sales‑ready leads in the CRM.
• Maintain accurate and organized client and prospect databases.
• Track lead generation activities, pipeline progress, and Sales Qualified Leads (SQLs).
• Prepare regular reports on outreach activities, lead performance, and pipeline status.
• Coordinate with sales and marketing teams to support campaigns, events, and promotional activities.
• Conduct market and prospect research to identify new business opportunities.
• Ensure CRM and sales databases remain accurate, complete, and up to date.

Required profile

• 2–4 years of experience in outbound sales, lead generation, business development, ABM, or a similar role.
• Strong knowledge of LinkedIn prospecting and lead generation.
• Experience using CRM systems and maintaining sales databases.
• Good working knowledge of Excel and Google Sheets.
• Strong research, analytical, communication, and coordination skills.
• Ability to work collaboratively within a team.
• Experience with LinkedIn Sales Navigator is preferred.
• Strong attention to detail and ability to manage multiple tasks effectively.

Required skills

• LinkedIn prospecting
• CRM systems
• Excel
• Google Sheets
• LinkedIn Sales Navigator