Outbound Sales Executive - B2B

About the role

We are looking for a proactive and results‑driven Outbound / Account‑Based Marketing (ABM) Executive to strengthen our client acquisition and outbound marketing efforts. The ideal candidate will have hands‑on experience in B2B prospecting, targeted outbound lead generation, LinkedIn outreach, cold emailing, cold calling, and decision‑maker engagement.

Key responsibilities

• Identify, research, and prioritize target accounts based on the Ideal Customer Profile (ICP).
• Conduct LinkedIn prospecting to engage key decision‑makers and business stakeholders.
• Build, enrich, and maintain accurate prospect and target‑account databases.
• Execute outbound campaigns through cold email, LinkedIn, cold calling, and other relevant channels.
• Engage, nurture, and qualify prospects to generate Sales Qualified Leads (SQLs).
• Maintain accurate records of prospect interactions, communication history, and lead status in the CRM.
• Maintain updated prospect and client databases using Excel/Google Sheets and CRM platforms.
• Track and report key outbound metrics, response rates, pipeline progress, and SQL conversions.
• Support account‑specific campaigns, events, and promotional initiatives in coordination with sales and marketing teams.

Required profile

• 2–4 years of relevant experience in outbound sales, lead generation, B2B business development, or account‑based marketing.
• Hands‑on experience with LinkedIn outreach, cold email, and cold calling.
• Strong research skills to identify organizations, decision‑makers, and business opportunities.
• Good understanding of lead qualification, pipeline management, and SQL criteria.
• Experience with CRM systems such as HubSpot, Salesforce, or similar platforms.
• Proficiency in Excel / Google Sheets for data management, list building, and reporting.
• Strong professional communication, follow‑up, coordination, and relationship‑building skills.
• Self‑driven, detail‑oriented, and target‑focused approach.

Required skills

• HubSpot
• Salesforce
• Excel
• Google Sheets
• LinkedIn Sales Navigator