Performance Marketer (Meta & Google Ads)

About the role

A data-driven, analytical Performance Marketer is sought to own the end-to-end paid acquisition strategy and execution across Meta Ads and Google Ads. The role covers the full customer funnel, from scaling ad spend profitably to optimizing unit economics and turning campaign insights into measurable revenue growth.

Key responsibilities

• Own the full lifecycle of paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Display, YouTube), from planning and launch to daily monitoring and optimization.
• Design and run campaigns for each stage of the funnel: awareness, consideration, conversion and retention.
• Manage and pace daily and monthly budgets, scaling spend while keeping acquisition efficient.
• Monitor and optimize key metrics such as CAC, ROAS, CPI, CTR, CPC, CPM, CVR and LTV.
• Run A/B tests on audiences, creatives, messaging, bidding and landing pages.
• Work with creative and design teams to brief, iterate and scale high-performing ads.
• Analyze campaign and cohort data and report findings with actionable recommendations.
• Stay up to date with platform updates, privacy and attribution changes and new ad formats.

Required profile

• 4+ years of hands-on experience managing and scaling campaigns on Meta Ads Manager and Google Ads.
• Deep understanding of paid media unit economics and funnel metrics.
• Proven track record of running A/B tests on creatives, audiences and landing pages.
• Ability to turn complex data into clear creative briefs and business recommendations.
• Self-starter who owns revenue and acquisition targets in a fast-moving environment.

Required skills

• Proficiency in Excel/Google Sheets and BI/reporting tools such as Looker Studio.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and Conversions API.