Performance Marketer: Paid Ads & Analytics

About the role

This is a full-time, on-site role for a Performance Marketer specializing in Paid Ads & Analytics, based in Kathmandu. The Performance Marketer will be responsible for strategizing, executing, and optimizing paid ad campaigns across various platforms. Daily responsibilities include analyzing campaign performance metrics, managing budgets, conducting A/B tests, creating ad copy and visuals in collaboration with the creative team, and providing actionable insights based on data analytics to improve ROI and campaign success.

Key responsibilities

• Plan and manage paid campaigns across Meta and Google Ads
• Develop channel strategy and make recommendations on budget allocation
• Build and maintain reporting dashboards; translate data into clear optimizations
• Set up and manage tracking, attribution, and pixel infrastructure
• Collaborate with the copywriter to align targeting with messaging
• Manage multiple client accounts and communicate performance to stakeholders

Required profile

• 3–5 years of hands‑on experience with Meta Ads Manager and Google Ads
• Demonstrated ability to manage budgets and hit performance targets (ROAS, CPA, CPL)
• Proficient in GA4, or equivalent reporting tools
• Strategic thinker: you understand funnels, audiences, and conversion logic
• Comfortable working independently in an unstructured environment

Required skills

• Meta Ads Manager
• Google Ads
• GA4 (Google Analytics 4)
• Tracking and attribution pixel implementation