Senior Digital Marketing & Growth Lead

About the role

SkillShikshya is seeking a growth‑obsessed operator who will own the entire marketing function as if it were a product. You will design, launch, and scale campaigns that generate demand and convert attention into student enrollments.

Key responsibilities

• Own and execute end‑to‑end growth strategy across ads, content, and funnels.
• Launch viral and guerrilla marketing campaigns that capture attention.
• Plan, run, and scale Meta and Google Ads with a focus on conversions.
• Build and optimise full‑funnel systems from awareness to retention.
• Provide script direction and content angles that hook and convert.
• Work hands‑on with video editors and designers to create high‑performing creatives.
• Mentor junior team members and push for faster execution.

Required profile

• Strong experience in performance marketing, especially Meta and Google Ads.
• Ability to turn ideas into high‑impact campaigns quickly.
• Decisive and fast‑moving – test, learn, repeat without waiting for validation.
• Excellent communication skills to lead, direct, and align teams.

Required skills

• Meta Ads
• Google Ads
• Performance Marketing

What we offer

• Full ownership of marketing initiatives and direct impact on student acquisition.
• Freedom to experiment, break things, and scale what works.
• A fast‑moving team with minimal approvals.
• Competitive salary, lunch provided, and the last Sunday off each month.