Senior Growth Marketer

About the role

Karobar App is seeking a Senior Growth Marketer to own the full user growth lifecycle—from the first ad a SME sees to long‑term subscription renewals. This hands‑on individual contributor role works cross‑functionally with product, sales, support, content and design teams across Nepal and emerging markets.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google (Search, UAC, YouTube), TikTok and emerging channels, managing monthly spend toward paying subscribers.
• Conduct App Store Optimisation (ASO) for Google Play and Apple App Store to boost organic discovery.
• Map user drop‑offs across the acquisition‑to‑conversion funnel, refine onboarding flows and design trial‑to‑paid upgrade paths.
• Build segmented, multi‑channel lifecycle journeys via WhatsApp, SMS, push, in‑app messaging and email, and run renewal and win‑back campaigns.
• Drive rigorous experimentation, define hypotheses, analyse impact and maintain end‑to‑end attribution across ad platforms, web, app and CRM.
• Adapt Nepal growth playbooks for Bangladesh, Southeast Asia and Africa, coordinating localisation and budgets.

Required profile

• 3‑4+ years of hands‑on growth, performance or lifecycle marketing, preferably for mobile B2B apps, SaaS or fintech.
• Proven ability to scale Meta and Google App campaigns while reducing CAC.
• Strong analytical foundation with experience in cohort analysis, retention curves and LTV/CAC calculations.
• Professional fluency in English and Nepali with executive‑level communication skills.

Required skills

• Meta Ads Manager, Google Ads (Search, App Campaigns, YouTube), TikTok Ads
• Google Analytics 4, Firebase, Mixpanel, Google Tag Manager, Adjust, AppsFlyer
• WhatsApp Business API, SMS Gateways, In‑App/Push Notification engines, CRM
• Looker Studio, Google Sheets/Excel

What we offer

• High ownership and autonomy in a fast‑growing digital product
• Direct exposure to scaling campaigns across emerging international markets
• Competitive salary package with festival allowance
• Accidental and medical insurance coverage
• Collaborative, experiment‑driven work culture