UK Product Marketing Manager

About the role

Study Info Centre is seeking an experienced UK Product Marketing Manager to lead the promotion of its UK education portfolio. You will shape marketing strategies, create compelling content, and drive student recruitment across a global network.

Key responsibilities

• Develop and execute marketing strategies for UK universities and colleges.
• Manage and promote the UK education product portfolio.
• Create digital and offline marketing content and coordinate campaigns.
• Organise events, webinars and student engagement initiatives.
• Maintain relationships with UK universities, education providers and marketing partners.
• Provide product and admissions training to counsellors and agents.
• Monitor market trends, competitor activity and student preferences.
• Identify new opportunities to increase enquiries, applications and enrolments.
• Collaborate with recruitment, admissions and counselling teams to meet conversion targets.
• Track campaign performance, lead generation, applications, deposits and enrolments.
• Keep the team updated on entry requirements, scholarships, deadlines and visa policies.
• Prepare marketing reports and recommend improvements.

Required profile

• Minimum 3 years of experience in UK education marketing or international student recruitment.
• Strong knowledge of UK universities, admissions processes and student visa requirements.
• Proven ability to develop and manage education marketing campaigns.
• Excellent communication, content creation, presentation and relationship‑management skills.
• Ability to analyse campaign performance and use data to improve results.
• Existing relationships with UK universities and education providers are a plus.
• Self‑motivated, able to work independently and manage multiple projects.

Required skills

• Digital marketing
• Social media
• Lead generation
• CRM systems
• Marketing automation tools

What we offer

• Competitive salary based on experience.
• Performance incentives.
• Opportunity to lead marketing of a growing UK education portfolio.
• Professional and supportive working environment.
• Career growth within an expanding international organisation.