Content Marketing Strategist

About the role

EasyPRwire is seeking a creative, data‑driven Content Marketing Strategist to shape and execute its content roadmap. The role focuses on driving organic traffic, building brand authority and generating qualified leads across the US, UK, Canada and Australia.

Key responsibilities

• Develop monthly and quarterly content strategies aligned with SEO, lead‑generation and revenue targets.
• Create and maintain editorial calendars for the website, blog, newsletters, social media and external platforms.
• Research audience pain points, competitor tactics, industry trends and high‑intent search topics.
• Write and edit SEO‑focused blog posts, landing pages, case studies, guides, newsletters and social media copy.
• Conduct keyword research, map keywords to pages and optimise content for search intent, readability and conversions.
• Update existing content to improve rankings and lead generation.
• Repurpose long‑form assets into LinkedIn posts, X posts, email campaigns, short videos and visual assets.
• Collaborate with SEO, link‑building, sales and freelance teams to ensure consistent brand voice and effective distribution.
• Track performance with Google Analytics, Search Console, Ahrefs or Semrush and produce weekly/monthly reports.

Required profile

• 2–4 years of experience in content marketing, SEO or digital marketing.
• Strong written and spoken English with a proven ability to craft editorial calendars.
• Analytical mindset and comfort working with performance data.
• Experience creating content for audiences in North America, Europe and Australia.

Required skills

• SEO
• Keyword research
• Google Analytics
• Google Search Console
• Ahrefs
• Semrush