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Senior Officer - Trade Marketing

Sagar Distillery Limited · Katmandou

Senior 🇬🇧 English

Job description

About the role

To execute trade marketing, brand visibility, consumer activation, and Digital x BTL initiatives that strengthen brand presence, improve execution excellence, and support the company’s strategic objectives.

Key responsibilities

  • Execute trade marketing, permanent branding, visibility and merchandising initiatives.
  • Plan and coordinate consumer, trade, spot and BTL activations.
  • Coordinate with agencies, promoters, vendors, printers and fabricators.
  • Support GTM/RTM and new product launch execution.
  • Drive premium visibility and activation across key on‑trade outlets.
  • Manage POSM inventory, deployment and branding assets.
  • Support digital BTL, consumer engagement and technology‑enabled initiatives.
  • Conduct outlet audits, competitor tracking and market intelligence activities.
  • Monitor campaign execution, effectiveness and ROI.
  • Maintain execution trackers, dashboards, reports and documentation.

Questions fréquentes

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Sagar Distillery Limited

Katmandou