Senior Officer - Trade Marketing
Sagar Distillery Limited · Katmandou
Job description
About the role
To execute trade marketing, brand visibility, consumer activation, and Digital x BTL initiatives that strengthen brand presence, improve execution excellence, and support the company’s strategic objectives.
Key responsibilities
- Execute trade marketing, permanent branding, visibility and merchandising initiatives.
- Plan and coordinate consumer, trade, spot and BTL activations.
- Coordinate with agencies, promoters, vendors, printers and fabricators.
- Support GTM/RTM and new product launch execution.
- Drive premium visibility and activation across key on‑trade outlets.
- Manage POSM inventory, deployment and branding assets.
- Support digital BTL, consumer engagement and technology‑enabled initiatives.
- Conduct outlet audits, competitor tracking and market intelligence activities.
- Monitor campaign execution, effectiveness and ROI.
- Maintain execution trackers, dashboards, reports and documentation.
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Published 2 weeks ago
Expires 1 month from now
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Sagar Distillery Limited
Katmandou
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