Digital Marketing Specialist

About the role

We are seeking a creative and results‑driven Digital Marketing Specialist to boost our online presence, generate qualified leads and support business growth. The role will involve planning, executing and analysing digital campaigns across multiple channels for Niyantara Supply Chain Management.

Key responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and engagement.
• Manage the corporate website, SEO activities and content marketing initiatives.
• Oversee social media channels, create and schedule engaging posts.
• Plan, launch and optimise paid campaigns on Google Ads, Meta platforms and LinkedIn.
• Monitor performance metrics, prepare regular reports and provide insights.
• Conduct market research to identify trends and new opportunities.
• Collaborate with internal teams for campaign planning and execution.
• Manage email marketing and other digital promotional activities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field (ongoing or completed).
• 1–2 years of experience in digital marketing or a similar role.
• Strong analytical and communication abilities.
• Ability to handle multiple tasks and meet deadlines.

Required skills

• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
• Google Analytics and Google Ads.
• Meta Business Suite (Facebook/Instagram) advertising.
• LinkedIn Ads management.
• Content creation and email marketing tools.
• Basic graphic design for digital assets.