Local SEO Specialist

About the role

We are seeking an experienced Local SEO Specialist to lead and optimise local search campaigns for a diverse portfolio of clients. The role focuses on improving visibility in local search results, driving qualified leads and supporting junior team members where needed.

Key responsibilities

• Manage and optimise Google Business Profiles (GBP) for multiple clients.
• Design and execute comprehensive local SEO strategies, including citation building and local backlink acquisition.
• Conduct GBP audits, local keyword research and competitor analysis.
• Optimise service and location pages for local search relevance.
• Develop and implement review generation and online reputation management programmes.
• Monitor local rankings, website traffic, calls, leads and conversions, producing monthly performance reports.
• Identify opportunities to increase local visibility and lead generation.
• Guide junior team members and ensure timely delivery of SEO activities.
• Manage local SEO projects for international clients.

Required profile

• Minimum 3 + years of proven experience in local SEO.
• Strong expertise in Google Business Profile optimisation.
• Experience working with international clients.
• Excellent analytical, communication and problem‑solving abilities.
• Ability to work independently, take ownership of results and support team members.

Required skills

• Google Business Profile (GBP) optimisation
• BrightLocal
• Semrush
• Ahrefs
• Google Search Console
• Google Analytics
• Citation building and NAP consistency
• Local link building