Marketing Manager

About the role

We are looking for a dynamic Marketing Manager to design and execute integrated marketing strategies that boost brand visibility, drive market growth, and support sales objectives. The role involves hands‑on management of ATL, BTL, digital, brand, and event initiatives across dealer, painter, contractor, and architect networks.

Key responsibilities

• Develop and implement annual marketing plans aligned with business goals.
• Plan, launch, and monitor ATL campaigns (TV, radio, print, outdoor).
• Lead BTL activities such as dealer activations, roadshows, product launches and promotional events.
• Manage digital channels including social media, website, email, SEO/SEM and online advertising.
• Organise dealer meets, painter meets, contractor and architect engagement programs, influencer events, exhibitions and product launches.
• Strengthen relationships with dealers, distributors, painters, contractors, architects and other key stakeholders.
• Collaborate with sales to design trade‑marketing actions that drive revenue.
• Oversee branding materials, POSM, merchandising and in‑store visibility.
• Conduct market research, competitor analysis and consumer insights to uncover growth opportunities.
• Control marketing budgets, track KPIs and produce performance reports.
• Coordinate with internal teams and external agencies to ensure timely execution and brand consistency.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (MBA preferred).
• 5‑7 years of marketing experience, preferably in paints, coatings, construction materials, hardware or FMCG.
• Proven track record in ATL, BTL, trade marketing, digital marketing and event management.
• Experience managing dealer engagement programs, painter meets and exhibitions.
• Strong understanding of branding, consumer behaviour and marketing analytics.

Required skills

• ATL & BTL marketing
• Digital marketing & social media strategy
• Brand management
• Trade marketing
• Event planning & execution
• Dealer & channel partner management
• Campaign management
• Market research & competitor analysis
• Budget planning & cost control
• Vendor & agency management
• Proficiency in MS Office (Excel, PowerPoint, Word)