Global Marketing & Growth Lead

About the role

The Global Marketing & Growth Lead will steer Genese Solutions' worldwide marketing function, strengthening brand positioning, accelerating growth and delivering qualified business opportunities across all regions.

Key responsibilities

• Lead global digital marketing strategy, overseeing the corporate website, SEO, social media and content creation.
• Plan and execute a worldwide events calendar, including conferences, webinars, partner roadshows and customer programs.
• Design and run demand‑generation and account‑based marketing campaigns that deliver qualified leads and support sales pipeline growth.
• Develop and maintain the annual global marketing plan, budgets, KPIs and performance dashboards, adapting strategies to regional market nuances.
• Build and mentor a high‑performing, multi‑regional marketing team, handling recruitment, coaching and resource planning.

Required profile

• Proven experience leading global marketing functions for technology or consulting firms.
• Strong commercial mindset with a track record of generating measurable business growth.
• Ability to work autonomously, challenge conventions and introduce innovative ideas.
• Excellent collaboration skills to align global strategy with regional execution.

Required skills

• SEO
• CRM systems
• Marketing automation platforms
• Campaign analytics
• Account‑Based Marketing (ABM)