Paid Media Executive

About the role

We are looking for a Paid Media Executive to plan, execute, monitor, and optimize paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels. The role involves managing budgets, monitoring performance, and collaborating with creative teams to deliver effective paid media strategies.

Key responsibilities

• Plan and manage paid advertising campaigns on platforms like Meta, Google, and TikTok.
• Set up, monitor, and optimize ad campaigns to achieve performance goals.
• Manage campaign budgets and ensure efficient spending.
• Monitor campaign performance, prepare reports, and analyze results to improve outcomes.
• Conduct audience and keyword research to inform targeting strategies.
• Coordinate with the creative and marketing team for ad creatives.
• Stay updated with paid media trends and platform changes.

Required profile

• Minimum 2 years of experience in paid media or digital advertising.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Good analytical and communication skills.
• Ability to work with numbers, reports, and performance data.
• Good time management and attention to detail.

Required skills

• Meta Ads Manager
• Google Ads