Marketing Officer

About the role

If you're a proactive marketing professional who enjoys building brands from the ground up, thrives on market insights, and can turn strategy into execution, we'd love to hear from you. This role offers the opportunity to shape the growth of a promising laminate brand, collaborate across teams, and make a measurable impact in a competitive market.

Key responsibilities

• Build and maintain relationships with dealers, architects, interior designers, contractors, and project consultants; drive dealer acquisition and support market expansion.
• Coordinate with the sales team to drive product adoption, onboard and train dealers/retail staff on product knowledge and positioning, and provide POS materials and merchandising support.
• Conduct regular market visits to gather customer feedback, monitor competitor pricing, promotions, distribution and branding, and recommend strategies to grow market share.
• Organize product demonstrations, exhibitions, dealer meetings and other marketing events, managing vendors, agencies and sponsorship opportunities.
• Plan and execute digital marketing campaigns, manage content calendars for social media, update the company website/catalog, and report on campaign performance.
• Develop marketing collateral such as brochures, catalogs, product samples and price lists, ensuring consistent brand messaging across all touchpoints.
• Assist in preparing and tracking the marketing budget, preparing performance reports and coordinating go‑to‑market plans for new product launches.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2–4 years of marketing experience, preferably in building materials or a B2B/B2C hybrid channel.
• Strong communication and relationship‑building skills with technical and trade audiences such as architects, contractors and dealers.
• Working knowledge of digital marketing tools.
• Willingness to travel for market visits and dealer engagement.