Digital Marketing & Paid Advertising Specialist

About the role

We are looking for a results‑driven Digital Marketing & Paid Advertising Specialist to lead and expand our online advertising efforts. The role focuses on paid campaigns across Meta platforms and Google, aiming to generate genuine enquiries, consultation bookings, and qualified leads.

Key responsibilities

• Plan, launch and manage Meta advertising campaigns on Facebook and Instagram.
• Develop, execute and optimise Google Search, Display and remarketing campaigns.
• Conduct audience, competitor and keyword research to inform targeting.
• Create ad copy, headlines, creative briefs and campaign offers.
• Set up and maintain Meta Pixel, conversion tracking and remarketing audiences.
• Monitor budgets, leads, conversion rates and ROAS, adjusting bids and targeting as needed.
• Perform A/B testing on ads, audiences, landing pages and creatives.
• Prepare weekly and monthly performance reports.
• Collaborate with website, content and design teams to align campaigns.
• Develop social media content calendars and promotional initiatives.

Required profile

• At least 12 months of experience in paid digital marketing.
• Strong analytical mindset with ability to interpret campaign data.
• Excellent communication skills for coordinating with cross‑functional teams.
• Detail‑oriented and capable of managing multiple campaigns simultaneously.

Required skills

• Meta Ads
• Google Ads
• Meta Pixel
• A/B testing
• Keyword research