Head of Marketing

About the role

We are seeking an experienced Head of Marketing to lead our marketing strategy, strengthen brand positioning, and drive sustainable business growth. The ideal candidate will have deep expertise in at least one core marketing discipline and the ability to oversee multiple marketing functions.

Key responsibilities

• Develop and execute comprehensive marketing strategies, annual plans, quarterly priorities, and monthly initiatives aligned with business goals.
• Lead brand positioning, integrated campaigns, promotional activities, and initiatives to strengthen brand awareness and customer engagement.
• Oversee digital growth, paid acquisition, conversion optimization, customer acquisition, and retention initiatives.
• Guide content strategy, creative direction, campaign messaging, and consistent brand communication across channels.
• Manage marketing budgets, allocate resources effectively, and monitor KPIs, ROI, ROAS, CAC, revenue, and campaign performance.
• Lead and develop the marketing team, establish clear objectives, and coordinate with agencies, vendors, and external partners.
• Collaborate with sales, e‑commerce, finance, procurement, product, and operations teams to align marketing activities with business priorities.
• Analyze customer behavior, market trends, and competitor activities to identify growth opportunities and improve marketing effectiveness.

Required profile

• Bachelor's or master's degree in Marketing, Business Administration, Management, Communications, or a related field.
• At least 5 years of marketing experience, including 3+ years in managerial or leadership roles.
• Deep expertise in at least one core marketing discipline such as performance marketing, brand marketing, or creative and content strategy.
• Experience in e‑commerce, retail, FMCG, consumer products, healthcare, beauty, or related industries is an advantage.
• Strong understanding of marketing strategy, digital growth, brand development, campaign management, and performance analytics.
• Demonstrated ability to manage budgets, monitor marketing KPIs, and make data‑driven decisions.
• Excellent leadership, communication, stakeholder management, and problem‑solving skills.