Key Account Manager – FMCG

About the role

The Key Account Manager will drive growth with Agro Thai Foods' major customers, including modern trade chains, supermarkets, hypermarkets, wholesalers, institutional buyers and e‑commerce platforms. Reporting to the Head of Sales, the role focuses on achieving sales targets, expanding product availability, and strengthening long‑term relationships.

Key responsibilities

• Develop and maintain strong relationships with assigned key accounts, acting as the primary contact for strategic customers.
• Understand customer business objectives, purchasing patterns and create account‑specific business plans.
• Identify opportunities to increase sales and market share; conduct regular customer meetings and business reviews.
• Resolve customer issues promptly and professionally.
• Develop monthly, quarterly and annual sales plans for each account and achieve volume and revenue targets.
• Monitor account‑wise performance and analyse sales by brand, SKU, category, outlet, customer and region.
• Identify sales gaps, implement corrective actions and plan new product or SKU expansions.
• Manage relationships with supermarkets, hypermarkets, departmental stores and retail chains; ensure product listings, stock availability and proper shelf display.
• Coordinate with store managers and category buyers, monitor planogram compliance and improve distribution visibility.
• Negotiate prices, trade margins, listing fees, promotions, discounts, rebates, shelf space and promotional displays while staying within profitability targets.
• Prepare commercial proposals for management approval and maintain documentation of agreements.
• Develop Joint Business Plans (JBP) and annual sales and promotional plans with major customers.

Required profile

• Minimum 48 months (4 years) of experience in key account management or a related sales function.
• Full‑time availability.

Required skills