Local SEO Specialist (Google Business Profile Expert)

About the role

We are seeking an experienced Local SEO Specialist to take full ownership of our clients' local search campaigns. This senior‑level position requires a hands‑on, proactive professional who can deliver measurable results while mentoring junior team members.

Key responsibilities

• Manage and optimise Google Business Profiles (GBP/GMB) for multiple clients.
• Design and execute comprehensive local SEO strategies, including keyword research and competitor analysis.
• Conduct GBP audits, build citations, and maintain NAP consistency across listings.
• Optimise service and location pages to improve local rankings.
• Implement review generation and reputation‑management programmes.
• Track rankings, traffic, calls and conversions; produce monthly performance reports.
• Identify opportunities to boost local visibility and lead generation.
• Guide junior team members and ensure timely completion of local SEO tasks.
• Proactively recommend improvements and own project outcomes.

Required profile

• Minimum 3 years of proven experience in local SEO.
• Strong expertise in Google Business Profile optimisation.
• Experience working with international clients.
• Excellent communication, problem‑solving and self‑management skills.
• Ability to work independently and lead a team when needed.

Required skills

• Google Business Profile optimisation
• Citation building and local link building
• NAP consistency management
• BrightLocal
• Semrush
• Ahrefs
• Google Search Console
• Google Analytics