Off-Page SEO Executive & Content Marketer

About the role

EasyPRwire is seeking an experienced Off-Page SEO Executive & Content Marketer to boost the company’s search visibility, strengthen domain authority, and attract qualified organic traffic. The role combines strategic link‑building, content creation, and digital PR activities to support the brand’s growth across online media.

Key responsibilities

• Develop and execute off‑page SEO and content marketing strategies aligned with business goals.
• Build high‑quality backlinks through guest posting, outreach, business listings, resource pages, and industry publications.
• Research backlink opportunities using competitor analysis and industry trends.
• Conduct outreach to journalists, bloggers, publishers, and media professionals.
• Write SEO‑friendly blogs, landing‑page copy, press releases, guest posts, and marketing content.
• Plan and manage the monthly content calendar.
• Identify relevant keywords and create content that matches user search intent.
• Support digital PR campaigns and secure brand mentions in reputable outlets.
• Monitor backlink quality, track keyword rankings, referral traffic, domain authority, and overall organic performance.
• Prepare weekly and monthly performance reports for SEO and content initiatives.
• Collaborate with sales, design, and development teams to ensure cohesive execution.

Required profile

• Proven experience in off‑page SEO, link building, and content marketing.
• Excellent written and verbal communication skills in English.
• Strong understanding of SEO fundamentals, keyword research, search intent, and Google ranking factors.
• Experience with blogger outreach, guest posting, digital PR, and relationship building.
• Ability to produce clear, engaging, original, and SEO‑optimised content.
• Familiarity with AI‑assisted content workflows and responsible editing.
• Strong research, organisational, and reporting capabilities.

Required skills

• Ahrefs
• Semrush
• Moz
• Google Analytics
• Google Search Console
• WordPress