Search Engine Optimization Analyst

About the role

Purple Bytes Private Limited is seeking a passionate SEO Analyst to drive both traditional and emerging search strategies for international clients. You will work remotely, collaborating with cross‑functional teams to enhance website visibility and performance.

Key responsibilities

• Plan and execute On‑Page, Off‑Page, Technical, and Local SEO strategies.
• Conduct keyword research, competitor analysis, content optimization, and technical SEO audits.
• Implement Schema Markup, internal linking, Core Web Vitals optimization, and overall site performance improvements.
• Develop and apply Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search optimization techniques.
• Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
• Stay current with Google algorithm updates, AI search trends, and emerging SEO best practices.
• Collaborate with developers, designers, and content writers to implement SEO recommendations.
• Prepare detailed SEO reports and communicate insights to clients.

Required profile

• 1–2+ years of hands‑on SEO experience.
• Strong knowledge of On‑Page, Off‑Page, Technical, and Local SEO.
• Experience working with WordPress, Laravel, React, Django/Flask, Shopify, or WooCommerce.
• Excellent written and spoken English with confidence in client communication.
• Strong analytical, problem‑solving, and time‑management abilities.

Required skills

• On‑Page SEO
• Off‑Page SEO
• Technical SEO
• Local SEO
• Keyword research
• Competitor analysis
• Content optimization
• Technical SEO audits
• Schema Markup
• Internal linking
• Core Web Vitals optimization
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• AI Search optimization
• Google Search Console
• GA4
• Ahrefs
• SEMrush
• Screaming Frog
• Looker Studio
• WordPress
• Laravel
• React
• Django
• Flask
• Shopify
• WooCommerce

What we offer

• Competitive salary
• Performance‑based incentives
• Fully remote work environment
• Opportunities on international projects
• Continuous learning and career growth
• Collaborative and innovative team culture