SEO Content Writer

About the role

Infinity Digital Agency is looking for a creative SEO Content Writer to transform client briefs into compelling, search‑engine‑optimized copy. You will work closely with project managers and account executives to deliver content that drives traffic and improves rankings.

Key responsibilities

• Collaborate with the Project Manager, Client Service Executive and Account Executives to understand client goals and core messages.
• Develop and execute optimization strategies that boost search engine rankings.
• Research and integrate relevant SEO keywords across website copy, landing pages and marketing materials.
• Monitor daily performance metrics, search terms, rankings and analytics to assess SEO strategy effectiveness.
• Stay up‑to‑date with search engine algorithm changes and recommend adjustments to website architecture, content and linking.
• Work with marketing teams to align SEO tactics with broader content planning and marketing initiatives.

Required profile

• At least four years of experience creating and managing successful SEO campaigns.
• Strong understanding of search engine algorithms, ranking factors and best practices in SEO/SEM.
• Excellent written and verbal communication skills.
• Ability to analyse large data sets on a daily basis.

Required skills

• Google Analytics
• Bing Webmaster Tools
• Adobe Analytics
• WordPress or other content management systems
• Keyword research and data‑mining tools

What we offer

• Opportunity to work on diverse client projects within a dynamic creative department.
• Collaborative environment with marketing professionals.