Assistant Brand Manager

About the role

We are seeking an experienced and creative Assistant Brand Manager with over four years of experience to support brand growth, new product development, market research, and product launches. The role will involve analysing market trends, generating product ideas, planning marketing activities, and collaborating closely with internal teams and external partners to bring products to market successfully.

Key responsibilities

• Analyse industry trends, customer needs, competitors and market opportunities.
• Conduct feasibility studies and identify opportunities for new products and brand expansion.
• Develop product concepts, specifications and coordinate with production and relevant departments.
• Create launch schedules, strategies and action plans; ensure timely execution.
• Plan and execute BTL activities, promotions, activations and launch campaigns.
• Monitor campaign performance, evaluate effectiveness and recommend improvements.
• Manage relationships with media, advertising, research agencies and vendors; negotiate budgets and timelines.
• Coordinate cross‑functional efforts with Production, Sales, Distribution, Finance and other teams.
• Guide junior team members, share best practices and ensure task completion.
• Prepare regular reports on product launches, promotional activities and brand performance.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Management or a related field (Master’s/MBA is a plus).
• Minimum 4 years of experience in brand management, product management, marketing or FMCG.
• Proven experience in new product development and product launches is preferred.

Required skills